This was forwarded to me. Doing PR work for Israel’s poor attempts at hasbara is now formally defined as kiruv. What isn’t kiruv at this point? On the other hand, now kiruv can be separated from mizvot and be applied to AIPAC or ZOA work. Thoughts?
From the description of Yeshivat Torat Shraga
To this end, YTS provides many shiurim in these
areas, including a entitled “Kiruv Training Seminar”. This provides
the student with the background and ability to handle any and all
questions that the student may be faced with in the world outside the
Yeshiva, including the media’s portrayal of Israel.